Dan Wieden on the future of advertising
“What will not go away is the art of storytelling”
Google Project Re:Brief partners with ad industry creative legends to re-imagine their ideas which defined the advertising industry in it’s infancy, to work for the modern digital world.
Check out the project trailer, and then the work here.
One thing remains true - forgot the complexity of modern technology with it’s multiple screens, it still all comes down to the human connection.
Memories are now perfectly preserved with the new Picle app, which captures sound at the same time that a photograph is being taken.
Just need to add a sense of smell to this app - for a full sensory experience.
This Mercedes stunt cleverly showcases how their new fuel cell vehicle with 0.0 Emissions is invisible to the environment. A simple and effective metaphor.
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An extension of the ‘I am’ A/W campaign, this S/S campaign plays on the personality of the clothes. It evolves as the mood of The Collection changes.
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The Guardian - The whole picture
A strong and simple visual representation of open journalism.
